Jennifer Escalona tells it like it is
Lately the freelance writing blogs I frequent have been buzzing about the value of embracing a specialty. Specialties can be anything from a topic (i.e. pets, weddings, car insurance) to a type of writing (i.e. press releases, eBooks, web content) and the general consensus seems to be that people who specialize have an easier time networking, marketing, and finding work because they are searching for work in a smaller pool of potential clients.
As a freelance writer who started out specializing in green and sustainability issues and then diversified to the point where my business is almost unrecognizable, I am intrigued by these arguments and want to learn more.
In academia, they tell you that it is your duty to share everything you learn through research, so, in the spirit of academic inquiry, I plan to investigate this whole “specialty” thing and bring you guys along for the ride through my new blog segment, SpecialtyBuzz.
But I need your help!
New & non-specialized freelance writers – Has a certain specialty caught your attention? Want to learn more? Let me know by leaving a comment here.
Experienced freelance writers – Do you consider yourself a specialist? If so, I would love to interview about all things specialty. Leave a comment here or drop me an email and I will be in touch with a simple questionnaire that shouldn’t take more than 30 minutes of your time and will benefit new and curious freelance writers everywhere.
Naysayers – Still not convinced specialization is the bee’s knees? Here are just a few of the aforementioned blog posts:
Benefits of Specialization as a Web Writer by Jennifer Mattern (All Freelance Writing)
Which is Better for the Freelancer: Specialization or Diversification? By Laura Spencer (Freelance Folder)
How to: Find Clients, Part 2 by Yolander Prinzel (Freelancewriterville)
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8 Responses to New segment: SpecialtyBuzz!
John Soares
May 18th, 2009 at 1:41 pm
Hello Jenn. I’m definitely a specialist. I’ve focused on writing college textbook supplements — instructor’s manuals, test questions, study guide, lecture outlines, Internet exercises — for the last 15 years.
I strongly advise freelance writers to specialize. It’s best to pick a field where clients need a lot of freelancers and also have the budgets to pay them. (The major college textbook publishers are all in the billion-dollar-plus company worth range.)
Writers can also do other projects that correspond to their interests. For example, I’ve done some travel and outdoors writing, and I have two hiking guides in print. I have a friend who is a successful copywriter but also has a very successful fly fishing blog.
And I’m definitely open to being interviewed.
Jennifer L
May 18th, 2009 at 9:10 pm
I have written about a wide variety of topics during my career as a writer. I’ve covered business topics like transportation and logistics, marketing and advertising, and home sales, but I’ve also covered education. But the one area that I’ve covered the longest and for the most clients is health care, so I consider myself to be a specialist in that arena. It helps to have a long background in one area, too, because it gives you some gravitas when you’re trying to convince a new client to take you on.
Jenn Escalona
May 18th, 2009 at 9:29 pm
Thanks for stopping by, John. As a perennial college student, your area of expertise is very interesting to me. I would love to learn more about how you got started and hear any tips you have for prospective textbook supplement authors. I imagine you get to work in many fields, which would spice things up a bit. Thank you for volunteering for SpecialtyBuzz!
Jennifer, I completely agree that almost nothing recommends a freelancer like long and varied experience. I wonder if you have anymore advice for aspiring health care writers and if so, would you be interested in an interview with SpecialtyBuzz? For example, I wonder if health care freelancers generally work or have worked in the health care field or if that isn’t necessary.Thanks for your comment!
Just Another Manic Tuesday Link Post » The Life and Times of a Freelance Writer
May 19th, 2009 at 10:34 am
[...] New segment: SpecialtyBuzz! [...]
John Soares
May 19th, 2009 at 1:42 pm
Jenn, let me know how you would like to proceed. Feel free to e-mail me.
Naomimimi
May 19th, 2009 at 5:12 pm
I would love tips for breaking into college textbook writing like John Soares was talking about. How to start, where to find jobs, getting your foot in the door, etc.
As a 28 year old with a driving love for writing and education, it seems like I keep returning to that as a career that would fit my passions.
Bumbles
May 19th, 2009 at 10:25 pm
This is something I have been thinking about. I’m not sure what exactly I could specialize in – but just know that I love to write. I guess what would be most important to me would be to find a segment that I really enjoyed that would allow for lots of learning so I wouldn’t become bored, but that would provide me a niche in which to become proficient. Looking forward to your future commentary!
Jenn Escalona
May 20th, 2009 at 10:14 am
Naomimimi – I’m glad you are interested in textbook writing, because John Soares will be one of the first featured interviewees on SpecialtyBuzz. Stay tuned!
Bumbles – You guys have an excellent general interest blog right now, so I’m betting that you could easily turn your hand to any specialty you might like to try. I hope the various upcoming SpecialtyBuzz authors will intrigue you.