Jennifer Escalona tells it like it is
I try to make it my business to keep up with others in our industry. I read freelance writing blogs, participate in forums, and even have a special freelance writer/writing search set up in Twitter. This endeavor is, of course, like trying to keep kittens in a basket. There are a godzillion of us freelance writers out there with our ranks constantly expanding and contracting. There are also a lot of dabblers out there, too, but that’s a post for another day.
My point is that, that because there are a godzillion of us out there, we often find ourselves competing for clients, i.e. resources. Do you know what other group competes for resources? Penguins. But while penguins are competing for food, warmth and even space they are also sticking together and keeping one another warm. As freelancers, we should take a page out of the penguin’s book and realize that, while we are competing, we also need one another. (If you dress like I do, there’s a good chance you need fashion advice from our tuxedoed friends, too. )
I learned this lesson the hard way. I didn’t seek out other freelance writers at first. This wasn’t because I considered them (actually, you) my competition, but rather because I thought I could go it alone. How wrong I was. When I finally made like a penguin and sought out my flock, I learned quite a bit that contributed directly to my success as a freelancer. For example:
Think of me as the lone penguin, that small, lonely – though dapper – chick who bumbled along helplessly until I found my flock and learned their lessons on the best way to catch tasty fish. Though we may compete for the juiciest clients, I wouldn’t give up my flock for all the squid in the world. After all, it would be mighty cold in the barren Antarctic wasteland without others of our kind to keep us company.
(This post comes to you courtesy of my husband. I asked him what I should blog about while the Discovery Channel was on. He said, “Blog about penguins.” Viola.)
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7 Responses to What Freelance Writers Can Learn from Penguins
John Soares
May 29th, 2009 at 9:55 am
Excellent points Jenn.
Besides my main freelance writing specialty, I’m also an outdoors writer. Lately I’ve helped a few people with publishing and marketing advice, and it felt really good, even though their products could potentially reduce sales of my hiking guides.
Jenn Escalona
May 29th, 2009 at 10:04 am
I love that old saying, “When the tide is high all boats will rise.” I really do think that having a lot of good, well written content out there will just increase the demand for that content. And even if that isn’t true, new and fresh voices always increase innovation. Maybe if they start to ding your sales, it will only give you the impetus to change and improve.
I minored in anthropology in college, and one of the things that always stuck with me was how the societies that faced the biggest hardships always came up with the most innovative technologies. When food (or in our case, clients) is plentiful, there’s no reason to invent food gathering technology. But when food is scarce, the person who invents the best weapon or trap is the one that ultimately eats.
Bumbles
May 29th, 2009 at 12:47 pm
I’m glad your husband wasn’t watching The Deadliest Catch when you asked him for inspiration :0)
Jenn Escalona
May 29th, 2009 at 12:50 pm
Mwhahaha Maybe I’ll hang around and spring the question on him when he is watching Deadliest Catch. Or the lumberjack show! There’s no telling what kind of blog post we’ll get then. (“How Freelance Writers are like Lovely yet Doomed Trees in Canada”? “Why Freelancers Should Avoid Boats”?)
Yolander Prinzel
May 29th, 2009 at 1:26 pm
You’re right…unless the other freelancers are giving you bad advice to doom you to failure. I would never do that….I swear….:O
Jenn Escalona
May 29th, 2009 at 3:54 pm
I know you wouldn’t! Haven’t you been nothing but good for me? Besides, if we did that, then we’d die as a species and then who would write the world’s “How to Change the Blade on Your Lightsaber” articles?
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